Clients approached the law firm Zilver with a request to register a trademark (mark for goods and services). Our lawyers always recommend conducting a preliminary trademark search before filing an application in order to identify any registered trademarks that may be similar to the trademark intended for registration, as the registration of identical or confusingly similar trademarks that may mislead consumers is prohibited.
A preliminary search makes it possible to adjust the trademark itself (word, figurative, or combined), the Nice Classification classes in which the trademark will be registered, as well as the wording of the application.
Our lawyers carried out such a preliminary search and provided the clients with recommendations regarding trademark registration. The next step is the trademark registration procedure.